Hartron Skill Centre

Career Opportunities after DMA

Job Roles You Can Apply For

Digital Marketing Executive / Assistant
SEO & SEM Specialist
Social Media Manager
Content Marketing Executive
Google Ads / PPC Campaign Assistant
Freelance Digital Marketer or Blogger

The DMA course builds professional knowledge of online advertising, branding, and analytics tools, preparing learners for digital marketing roles in startups and enterprises.

Detailed Syllabus

Click each module below to view topics.

What is Digital Marketing and its Benefits
Digital Marketing Platforms and Strategies
Comparing Digital and Traditional Marketing
Defining Marketing Goals & Trends
Basics of HTML, CSS, and JavaScript
Introduction to WordPress, Themes, and Plugins
Website Structure, Pages, Posts, and Media
Hosting and Domain Configuration

What are Search Engines and How They Work
Understanding SERP and Keywords
Keyword Research and Competition Analysis
Types of SEO – Onpage, Offpage, Local, Technical
Optimizing Websites with Google Algorithms

Introduction to Paid Marketing and PPC
Google Ads Account Setup and Keyword Bidding
Campaign Creation, Ad Optimization, and Tracking
Landing Page Design for SEM Traffic

Social Media Strategy and Platforms Overview
Facebook, Instagram, LinkedIn, Twitter & YouTube Marketing
Impact of Social Media on SEO
Scheduling and Analytics Tools

Email Marketing, SMS Marketing, Video Marketing Concepts
Building Mailing Lists and Bulk Campaigns
E-Commerce Marketing and Affiliate Promotions

Lead Generation Process & Conversion Techniques
Creating Landing Pages and Tracking Leads
Google Analytics Setup, Reports & Conversions

Understanding Google AdSense and Monetization
Approval Process, Ad Placement and Revenue Models
Affiliate Networks and Marketing Techniques

Professional Communication and Digital Literacy
Entrepreneurship, Customer Service, Career Readiness

Hands-on Project or Internship in Digital Marketing
Practical Implementation of SEO/SEM/SMM
Final Viva and Assessment

Digital Marketing Assistant (DMA)

Eligibility & Admission

Certification

Career Opportunities after DMA

Job Roles You Can Apply For

Detailed Syllabus

Digital Marketing Assistant (DMA)

Eligibility & Admission

Certification

Career Opportunities after DMA

Job Roles You Can Apply For

Detailed Syllabus

Module 1 – Introduction to Digital Marketing and Website Creation

Module 2 – Search Engine Optimization (SEO)

Module 3 – Search Engine Marketing (SEM)

Module 4 – Social Media Marketing (SMM)

Module 5 – Online Marketing

Module 6 – Lead Generation and Google Analytics

Module 7 – Google AdSense and Affiliate Marketing

Module 8 – Employability Skills

Module 9 – Project / On-the-Job Training (OJT)